Think local, act global.
Little Simz might have her sights set on the world, but that doesn't mean the North London rapper has forgotten her roots.
Exploring new sounds, new directions, the MC's lyrics are still packed with local references with those N5 inflections left intact.
Perhaps that what caught Jay Z's attention. The 'Blank Canvas' mixtape emerged last year via the Brooklyn icon's Life + Times imprint, leading to enormous hype descending upon Little Simz' every move.
A BBC Radio 1 Maida Vale Session dropped last month, with the Islington artist now able to unveil her latest track.
'Bars Simzson' boasts production from rising Chicago talent Hank Iving, and it's a neat, two minute encapsulation of everything which makes Little Simz so potent.
Little Simz is set to play a number of shows next week at SXSW.