RIP Records already have an impeccable track record for discovering brave, maverick talent.
In the past few years alone the imprint have notched up first releases from Blossoms, Tangerines and Peluché, establishing a reputation for uncovering the next hype before anyone else.
New project RIP Records Introduces aims to do exactly this, lining up a series of releases from brand new groups.
Hotel Lux lead the way. London based tykes who only formed last year, the band's feral sound echoes The Cramps or even early Nick Cave and the Bad Seeds.
The intensity of their live performances is matched to the songwriting underneath - it's a real trip, albeit one that's likely to have a sting in the tail.
New single 'Envoi' was produced in the singer's shed, and it's deranged spirit really gets under your skin. Tune in now.
Catch Hotel Lux at the following show:
23 London The Brixton Windmill w/ Shame + Fish (Independent Venue Week)