Stoke newcomer s10 O'Clock Chemical made their opening gambit earlier this year.
Four friends fired up by music, their debut single 'Babylon Is Fallen' made quite the impact, following by some fiery live shows.
New single 'We Are Digital' reflects on the growth of social media, and how its helped to further isolation, rather than breaking down boundaries.
Chopped up guitars and searing vocals, it drives its point home in record time. The band comment:
"The title is self explanatory – it's the transition to the digital era. It's also about alienation, confessing our drug-like addiction to social media and serving our online avatars for pseudo-approval instead of making real life connection and conversation. Everything is filtered and more of us than ever before are guilty of neglecting relationships and human experience for touch screen talking and computerized entertainment; the virtual harbours aimed at making us happier are making us more alone."
Tune in now.
Catch 10 O'Clock Chemical at the following shows:
15 Manchester Night and Day
22 Stoke on Trent The Underground, Hanley
27 London The Old Blue Last
Photo Credit: Mark Vyse
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