We Are Scientists are set to judge upcoming new talent competition Play & Stay at Aloft

It's getting harder and harder for new talent to be heard. The internet has created an explosion of fresh new groups, each one battling to share a fast diminishing pool of talent.

Which is where Aloft Hotels come in; the hotel brand is launching a new music competition, named Play & Stay at Aloft, aiming to give a helping hand to some unknown musicians.

We Are Scientists will be on hand, with the American duo playing a key role in overseeing the contest. At stake is the unique opportunity to write a song with the band, in a specially created studio at Aloft London Excel.

Launched today, Play & Stay at Aloft encourages bands to submit demos for the chance to play at an exclusive gig at one of the stylish Aloft hotels in Abu Dhabi, Brussels and London.

The winner will record a brand new track, before performing it onstage with We Are Scientists at an exclusive gig at Aloft London Excel on 1st November. As a special twist, fans will be involved throughout the competition, by connecting with the band through Aloft’s social media channels during the songwriting and recording process.

“We’re looking forward to spending 12 hours locked away with the winning band at Aloft London Excel creating what is destined to be something pretty incredible” said Keith Murray, one half of We Are Scientists. “It’s definitely going to be interesting to see what fans
suggest through Facebook!”

Entry is open now. Bands need to send a demo, such as a track or video clip, or simply a link to their website, Facebook or Myspace page with their songs on it, to playandstay@aloftlive.com.

The cut off point for entries is 8th October. For more information visit http://bit.ly/aloft-live.


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