Seemingly capable of making headlines with just the merest flick of a wrist, it's often easy to forget that Kanye West is first and foremost a musician.
Working on his new album, some fans had speculated that Yeezy would take a leaf out of Beyonce's book and simply release the material overnight without warning.
Now, though, it seems that firm plans are beginning to be put in place. Speaking to GQ, Kanye West explains that his new single will be available "in the next couple of weeks".
The rapper said: "I hope I can get one of these songs out in the next couple of weeks, just to have something up and running. But I think most likely September. I go back and forth. Like, should it be September or should it be October? Should it be November? When Beyoncé was working on her last album, she took a while. I was thinking it could somehow come out in June, like 'Yeezus', and just kill it for the summer. But then I’m like, I have to work on Adidas and be with my child."
Elsewhere, the hip hop icon spoke candidly about his working methods. "For the new album, one new thing could change everything. I had an idea of the way I wanted to do the album. And then I got a new song that’s so good that the album has to be balanced against it. This song is a song that can be in the club like 'Don’t Like' or 'Niggas In Paris.' Whereas before I was working on the album and I had these beautiful songs, they were just more songs."
"They weren’t saying, 'Okay, tuck your whole summer in.' They were just saying, 'Hey, I’m a great musician, I make these beautiful songs, and they have all this meaning, and nobody can make anything that means this much.'"