The birth of a new rap star, 'good kid, m.A.A.d city' turned Kendrick Lamar into a hip hop icon.
Followed by extensive touring, the success of the album thrust the Compton rapper into the mainstream.
Speaking to Complex for their cover story this month, Kendrick Lamar admitted that he is already "flirting with ideas" for his next album.
Recording around "30 to 40" songs for his new album, the rapper is demanding high standards from his new material.
"If I keep focusing on, ‘I need to make something better than good kid,’ it’s going to be just that," he says. "That’s not challenging yourself. I don’t want to become that person reflecting on what has been done. What I’m doing now is the question. I’m only as good as my last word, my last hook, my last bridge."