While the rapper unveils a new A.P.C. range...
Kanye West

One of the most enthralling figures in American public life, barely a day goes by without Kanye West breaking into the news channels.

In his latest move, the rapper has signed up to produce a range for French clothing company A.P.C. It's his second such range with the company, and also follows on from his one off trainer range for Parisian house of couture Louis Vuitton.

Elsewhere, Interview magazine have placed Kanye West in the same room as British director Steve McQueen. Currently cresting a wave of success with his new film '12 Years A Slave', the film maker proves to be an adept questioner, pressing the rapper on some of his artistic choices.

The two seem to hit it off, with Kanye West opening up in rare fashion. Here's an excerpt...

MCQUEEN: I heard about all of this controversy that came to surround [the "Bound 2" video], which I had to sort of scratch my head about. I mean, call me silly, but when I saw that video for “Bound 2,” I just thought to myself, “It’s just a video. It’s obviously a sort of romantic video of him and his partner, and it’s a bit tongue-in-cheek.” 

WEST: Yeah. I think all that stuff around it is just that: controversy. I think people are afraid of dreams, and that video is one of the closest things to the way that dreams look and feel, or the way joy looks and feels, with the colors. You know, I think there are rules to fashion, with the all-black everything, and rules to art, with white galleries. There are rules to how a lot of things are: the concrete jungle, stone pavement, brick walls. There are even rules to what a Brooklyn apartment looks like. But this video completely didn’t respect any of those rules whatsoever. [laughs] It’s a dream, and I think the controversy comes from the fact that I don’t think most people are comfortable with their own dreams, so it’s hard for them to be comfortable with other people’s dreams. I mean, look, it took some time for us to be comfortable with a walking, talking mouse, but that became an icon. So this stuff, what I’m doing now, is the beginning of me throwing out what it means to be a rapper—you know, with the gold chain … 

MCQUEEN: To me, “Bound 2″ looked like a Prince video. Aesthetically, it had that kind of feel. It wouldn’t have looked out of place if it were part of Purple Rain [1984].

WEST: Well, I’d be biased to think that the community of Geminis is the most consistently in tune with what their spirit is telling them to do or why they have breath in their lungs. But I do think that creative Geminis—Tupac, Biggie, Prince, Miles Davis, all being Geminis—have, throughout history, been really in tune with those things. You know, some different friends of mine have been showing me these interviews that Tupac did and how they’re very simple and to the point. I watched them, and one of the things that Tupac kept saying is that he wanted thugs to be recognized. Now Jay-Z is a multi-hundred-millionaire who came from the streets, so Tupac’s mission, in a way, has been realized. But my mission is very different from Tupac’s—and I’m not Tupac. But I think that when I compare myself to Steve Jobs, Walt Disney, Howard Hughes, or whoever, it’s because I’m trying to give people a little bit of context to the possibilities that are in front of me, as opposed to putting me in the rap category that the Grammys has put me in. In no way do I want to be the next any one of them. But I am the first me. So I only mention those other names to try to give people a little bit of context.

Check out the full interview HERE.

(via Pitchfork)

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