At the end of the day, a record is - stripped of romanticism - essentially a piece of plastic.
So the more imagination placed into its construction the better. Jack White's new album 'Lazaretto' is forthcoming, with the Nashville artist unveiling the 'ultra' edition of the record.
Posted on Jack White's official site, the full list of bonus features for the release include:
-180 gram vinyl
-2 vinyl-only hidden tracks hidden beneath the center labels
-1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
-Side A plays from the outside in
-Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
-Matte finish on Side B, giving the appearance of an un-played 78 RPM record
-Both sides end with locked grooves
-Vinyl pressed in seldom-used flat-edged format
-Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
-Absolutely zero compression used during recording, mixing and mastering -Different running order from the CD/digital version
-LP utilizes some mixes different from those used on CD and digital version
Check out Jack White Third Man's Ben Blackwell demonstrating the record below.