Individual Style. United Spirit. Microsite Launches

Dr. Martens want your style story

Today sees the launch of the Dr. Martens Individual Style. United Spirit. microsite on capturing the styles and stories behind the looks of a myriad of UK festival goers as well as acts like The Cancer Bats, Norman Jay, We Were Evergreen and The Futureheads.

All Summer we've been talking to Dr. Martens loving music fans and festival goers at Reading, Notting Hill, Download, Secret Garden Party and Electric Picnic to find out the stories behind their individual style and love of the iconic footwear brand.

These photos and quotes appear on a new Dr. Martens Individual Style. United Spirit. microsite alongside interviews with some of the acts that played these festival, and are part of the cult of Dr. Martens themselves.

At the Reading Festival, Roberto recalled; " first memory of Dr. Martens was when my high school teacher kicked me up the arse with a pair. I didn't own that pair but that was my first memory of a pair of Doc Martens. Size 11. Mid cut. Do the math."

At Secret Garden Party, Roxanne Weller shared her Individual Style; "I just put on things that have feathers and sparkles and whatever. I don't care, and I just put it on my body and it looks fabulous."

At Electric Picnic, Emer Carey said of her Individual Style; "I dunno – it’s mainly black but colourful, it’s colourful! But it’s dark colourful, if that makes sense? "

The project doesn't stop there though, we want YOU to share your style manifesto, the tale of your 1st pair of DMs or what the boot and brand means to you, via the Dr. Martens facebook page HERE.

Visit the Dr. Martens Individual Style. United Spirit. microsite on

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