Historic London venue Hammersmith Apollo is set to receive a multi-million pound upgrade.
These are troubled times for live music. The country's ongoing economic problems mean that music fans generally have less disposable income to work with, resulting in a difficult marketplace for promoters.
Alongside this, noise legislation is placing several venues under threat. Earlier this month, London mayor Boris Johnson approved the demolition of famed venue Earl's Court as part of a widespread regeneration project.
However the Hammersmith Apollo continues to thrive. Built in 1932, newly commissioned restoration work will bring the venue back to its glistening best. Currently being carried out, the venue aims to re-open on September 7th.
What will have changed? Well, the works include newly constructed bars and new seats in the stalls, whilst the seats in the circle will be raised in height and re-upholstered to improve leg room and comfort.
The most striking changes will include the restoration of two hidden staircases, as well as restoration of the ornate plasterwork and historically sensitive decoration to match the original paint scheme.
Colin Chapple, Chief Operating Officer – AEG Live: "As the new owners AEG and CTS Eventim recognised that London deserved more from one of its foremost venues. With a passion for delivering a high standard of comfort to the fan the changes we are making in seating, ventilation and the bar operations will ensure they will enjoy the best music and comedy talent in a wonderful venue capturing the original Art Deco heritage."
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