Gruff Rhys has always been drawn to the individual, to people who follow their own whims, desires and idiosyncrasies.
Recently tracing the story of John Evans - an explorer who went in search of a 'lost' tribe of Welsh speaking Native Americans - the resulting journey forms the crux of Rhys' new work.
'American Interior' is set to be a very personal album, a book, an accompanying documentary and even an app as Gruff Rhys goes in search of Evans' legacy.
Due for release on May 5th, Gruff Rhys will launch the album with a one off show at Cardiff's Acapela venue.
Alongside this, the Welsh artist will be performing a week-long residency at London's Soho Theatre. Running between May 5th - 10th, the music will be accompanied by a powerpoint presentation on the life of John Evans personally narrated by Gruff Rhys.
2 Cardiff Acapela
5 - 10 London Soho Theatre