Goldsmiths and Accidental Records have confirmed plans for a new tie up, launching the NX Records imprint.
Located in South East London, Goldsmiths has built up a reputation for matching academia with an awareness of popular culture. Former students include Mary Quant, James Blake and Tom Odell with the organisation's music course earning multiple awards.
Now Goldsmiths have confirmed plans for an inventive new tie up. The university will partner with Accidental Records to launch a new imprint, which is set to be named NX Records.
Designed as an outlet for new talent, NX Records will officially launch on May 9th as part of Goldsmiths' PureGold Festival. Entry is free, with the night lining up as follows:
The Front Room: The NX Records Launch featuring Artists and DJs from NX Record's first official mixtape and Accidental DJs.
The Purcell Room: a combination of contemporary, classical & pop performances.
The Queen Elizabeth Hall: featuring audio & visual work from the Electronic Music Studios.
Fancy hearing a taster of the wares forthcoming from NX Records? Check out their first official mixtape below.
Finally, a quote from Accidental Records lynchpin Matthew Herbert:
"It feels really exciting to be partnering up with an institution, and in particular an educational institution rather than a bigger record company, or heaven forbid - a brand, to support new artists making music. For an institution, Goldsmiths has a proud and impressive pedigree and I know the next generation there will be likely to produce broad and brilliant music. Instead of the tired major label model of throwing money at something and hoping it works, we will endeavour instead to give the many artists on the label the tools, skills, confidence and backing to be able to not only realise a meaningful version of their music, but to own the rights in it and to take an active role in how that music is made public. After all, who better to render a convincing re-imagining of the currently unstable music industry than those most likely to be inventing what it will sound like in the years to come."