Frankie & The Heartstrings are set to launch their own record shop in their native Sunderland.
The demise of the record shop is one of the most analysed phenomenons of the modern music industry. However sometimes this distorts the story - sure, there is a downward trend amongst music retailers, but a few hardy souls are attempting to swim against the tide.
Such as Frankie & The Heartstrings. The band have taken on board the former tourism office in their native Sunderland, and plan to open their own record shop. Pop Sex Ltd. will open in June 1st, with the group themselves set to provide entertainment.
Planning a number of in-store appearances, Frankie & The Heartstrings will welcome the likes of The Futureheads, Maximo Park, Field Music, Bernard Butler and Martin Stephenson to the shop.
Intended as a hub for local musicians, the shop will be much more than a commercial outlet - think of it as a harbour for like minded souls.
Here's a quote from Frankie himself. "It’s really brilliant. I love records, and to be able to become part of that community of people who sell records in the UK is exciting and in some way a bit of an honour.” The British record shop has a huge legacy and one that we can contribute to in a small way. The level of backing from Sunderland council thus far has been incredibly inspiring. We as a group are proud of who we are and where we are from and moments like these only affirm that sense of community and belief that the area as a creative hub are supported by the people around us."
Pop Sex Ltd. opens on June 1st.