For their Citizens campaign

Farah are asking fans to to get involved in their new Citizens campaign by submitting photos to their Facebook page.

A perennial favourite with fashion conscious males the world over, Farah recently decided to open themselves up. Using their Facebook page as a hub, the brand decided to launch the Citizens campaign.

The page will act as a focal point for a number of Citizens around the world, supplying on-the-spot reports from their local scene. Current Citizens include Jay Camilleri, Gavin Watson, Miles from Hello Mexico, Kieran from Individualism and more.

Last Spring / Summer the brand reached out to Citizens across the country, inviting eleven of the best to take part in their photo shoot. Now Farah are planning to get in touch with the new generation by kickstarting the process all over again.

Farah will be photographing Citizens in-store and on the street, as well as asking them to tag their image on the brand's Facebook page. Watch an introductory video below.

- - -

Closing on April 6th, Farah will then ask a group of Citizens to take part in a new fashion shoot. Find out more HERE.

Follow Clash: