David LaChapelle To Direct Florence Welch

‘Spectrum’ to get video treatment
Florence mirrors.jpeg
David LaChapelle is set to direct the video for Florence & The Machine's new single 'Spectrum'.

Florence Welch has always been acutely aware of the visual manner in which she presents her music. Recent album 'Ceremonials' has spawned a number of singles, each accompanied by lavish, stylised videos.

Upcoming single 'Spectrum' is set to be no exception. David LaChapelle is stepping in to direct a clip for the track - his first music video in five years.

The director steered the recent Los Angeles shoot, marking his first music promo since Amy Winehouse’s ‘Tears Dry On Their Own’ back in 2007. Two quotes:

"It's a beautiful song that really touched me and inspired me to create imagery that matches its power. ‘Spectrum’ is free of scepticism, irony, and the coldness one finds in a lot of contemporary popular music. It's the opposite – full of light, positivity and authentic joy. I hope that I can do justice to this moving modern classic." - David LaChapelle

“It was a complete dream to work with David LaChapelle. I collected his books as a teenager, and I fantasised that he would direct the video for 'Spectrum' from the moment the song was written. I still cant believe it actually happened, and I'm completely overjoyed that he felt such a connection with the song.” - Florence Welch

The ‘Spectrum’ / ’Breaking Down’ is set to be released on July 8th, complete with remixes from Calvin Harris, AlunaGeorge and Maya Jane Coles. The video for 'Spectrum' meanwhile, will debut on May 30th.

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