The BRIT Awards have caused a massive upsurge in album sales, with Frank Ocean and Muse being amongst the big winners.
A glitzy, glamorous occasion, the BRIT Awards as a spectacle is almost impossible to ignore. Drawing in an enormous televised audience, The Guardian reports that this year's ceremony was watched by some 6.5 million people - the event's best result for over a decade.
The enormous popularity of the BRIT Awards can cause a ripple effect on sales. This year's big winner is Ben Howard, who scooped two awards on the night and has seen sales of his debut album 'Every Kingdom' rise by some 320%.
Frank Ocean won 'Best International Male Solo Artist' causing an upsurge of interest in 'Channel Orange'. According to the Official Chart Company, sales of the R&B singer's celebrated album have risen by 136%.
Elsewhere, Twitter have calculated social network activity surrounding the BRITs. Trending across the entire day of the ceremony, the main talking points were as follows:
1. Mumford and Sons (@MumfordAndSons) win Best British Group, beating One Direction (@OneDirection) to the title
2. Justin Timberlake (@JTimberlake) performs new single ‘Mirrors’
3. One Direction (@OneDirection) perform Blondie (@BlondieOfficial) hit ‘One Way or Another’
Which, funnily enough, roughly coincides with the @clash_music feed.
Until next year...