Beatles Song To Feature In Ad

A song by The Beatles is set to feature in a new advert after being given an intimate overhaul by London duo The Hours.

The Beatles are back. Almost forty years since the Fab Four split up, the Liverpool quartet are set to be bigger than ever. With a massive re-issue program planned, alongside an appearance on a special edition of 'Rock Band' a new generation are set to be introduced to their music.

A new advert for the beer company Budweiser is set to be soundtracked by The Beatles. London duo The Hours have covered the band's lesser heard song 'All Together Now' for a new television campaign.

The Beatles were some of the most wide ranging songwriters in the history of pop music. The band moved from screaming rockers to ballads in the blink of an eye, with 'All Together Now' initially being written for their 'Magical Mystery Tour' project.

Designed as a song for children, the simple rhymes and melody recall a playground ditty. Included on the 'Yellow Submarine' soundtrack album, it is a fine example of the songwriting dynamic between John Lennon and Paul McCartney.

The new advert was shot over a period of five days on a regularly schedule train in Chicago, the Guardian reports. Titled 'Lyrics', the campaign launches in the UK soon and features people from all over the city coming together to spell the phrase 'all together now'.

Given the cover treatment by The Hours, the indie group recorded their version in a hotel room. Using objects around them as percussion, the jaunty ditty is given a lo-fi reworking.

The Hours recently released their second album 'See The Light' to great critical acclaim. The band were formed by one time members of Black Grape and Joe Strummer's Mescaleros, and are a blast of old school songwriting.

The ad features a 12-piece marching band, a bee on a trampoline, and an inflatable panda.

The new Budweiser ad premieres on July 10th.