Event shifts location, launches shows

The Barclaycard Mercury Prize is set to have a major shake up later this year.

Showcasing the best in British and Irish music for two decades, the Barclaycard Mercury Prize remains one of the most high profile award ceremonies around. Capable to launching new careers (step forward, Gomez) or providing breakthrough moments (hello, Elbow) the award is always a talking point.

This year organisers have decided to do something a little different. Shifting location to the Roundhouse, the Barclaycard Mercury Prize will set up home in one of rock's most historic venues.

Alongside this, the Barclaycard Mercury Prize is set to gain increased television coverage on Channel 4 with organisers also planning a series of live shows.

In the run up to the event organisers will work on a number of showcase gigs, featuring each of the nominated artists. Running throughout October, the shows will be accompanied by a number of Mercury Prize endorsed youth programs run in conjunction with the Roundhouse.

A quote from Dan Ford, Managing Director of the Mercury Prize: “It’s essential that the Barclaycard Mercury Prize proposition evolves and continues to deliver exciting and engaging experiences that appeal to music fans. By providing access to a whole season of Barclaycard Mercury Prize live events, broadcast coverage and online content, we will be able to help even more people discover and experience the amazing range of new music that comes out of the UK every year - generating more interest in the shortlisted artists and albums than ever before. It’s fantastic news that we are in a position to move forward with these plans in partnership with Barclaycard as part of their ongoing support of music in the UK.”

Barclaycard Mercury Music Prize returns on November 1st.

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