Arctic Monkeys' Matt Helder is to head UK streetwear brand Supremebeing's first franchise store in the band's home town of Sheffield.
The drummer is branching out from beating the skins, also being involved with the band's ex-bassist Andy Nicholson's new bar, The Bowery, which is handily located below the store in Sheffield city centre.
The store, and bar, opens on September 20th and promises appearances from their bandmates and their famous girlfriends.
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