Arcade Fire have unveiled the fully interactive video for new single 'Reflektor'.
Arcade Fire have long been a fan of immersive experiences. The band have built up a close relationship with fans, culminating in the Google maps enhanced wizardry which accompanied 'The Suburbs'.
Well, they've now gone one step better. New single 'Reflektor' is set to be released tonight (September 9th) with fans able to purchase the 12 inch from participating record shops at 9pm.
The video for 'Reflektor' was directed by Vincent Morisset, while filming took place in Jacmel, Haiti. The clip launched online a few moments ago, with the video's website explaining that "the story follows a young woman who travels between her world and our own."
But that's not all. By watching the video you become part of the experience, with Google chrome and phone users able to manipulate the video as they see fit.
Check it out HERE.
Watch a teaser below.
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