Arcade Fire have posted an oddball cereal advert as a teaser for new cut 'Creature Comfort'.
The Canadian group unveiled the song during their Primavera Set, and it's though to appear on their upcoming studio album.
'Creature Comfort' has now gained an eye-catching preview, with Arcade Fire crafting a cereal advert for the song.
The tag-line is "Creature Comfort, Make It Painless!" while the song is also also billed as "100% marshmallows" and "100% fun".
Check it out below.