So that was Wireless.
The North London festival attracts countless thousand fans, each drawn to one of Europe's most absorbing cross-sections of hip-hop, R&B, pop, and more.
Photographer Vicky Grout was on the ground for Clash, and caught some of the most in-demand talent in the game off guard.
Check out her photo essay now...
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Related: Live Gallery - Wireless, Friday
Find other Festival Highlights in the Zalando Festival Guide