OTW #445: TOY

Lend them your mind...
Clash Magazine Issue 78 - Ones To Watch Interview - TOY

Scared of taking mushrooms? Want to ease yourself into the world of psychedelic bliss? Well, lend your mind to the conscious-expanding Toy, a little piece of Warhol’s Factory thrown into the 21st century.

“We were definitely interested in getting hallucinogenic sounds. That’s something we’ve always been interested in, certain sounds you can’t quite put your finger on,” explains ghoulishly statue-esque frontman Tom Dougall. “Hearing so much bland rubbish, it’s nice to listen to something that takes you to a different place that has different textures,” boasts guitarist Dominic O’Dair.

This isn’t their first dive into the music world though, as they were once part of the unfulfilled indie hopefuls Joe Lean And The Jing Jang Jong. Bit of a change in style, don’t you think? “We always wanted to make our own kind of music that belonged to us, that came from a genuine place - which is what this band is, whereas what we were doing before was not our music. This band is the first stab we’ve had at making our music,” states Tom.

Looks like fortune favours them, as not many get a second chance like this. The blessings keep on coming too, as they managed to gain some very high class fans: The Horrors. In the last year, Toy have been their number one suggestion to music lovers. “I think it helped, they exposed us to a lot of different people at a very early stage,” says Tom about their London Roundhouse support slot with the group. “When they heard our stuff they wanted to show their fans another decent band. It gave us good exposure.”

This is not to say the lovable goths did all the work for them though, as Toy are a force with an intangible hard work ethos. “By January we want to have our second album written and demoed, so there’s plenty of time to let the songs develop by time we record it March/April of next year,” reveals Dom. “We want to make an LP every year and have a couple of non-album singles,” expands Tom. “People seem to spend long times between albums and you seem to lose interest as a fan following that band. You can forget about them.”

Words by Jamie Carson
Photo by Cameron Alexander
Hair and Make Up by Annie Sophie Costa using MAC


Where: LONDON
What: ACID-LACED MODERN PSYCHEDELIA
Get 3 Songs: ‘MOTORING’, ‘LEFT MY SELF BEHIND’, ‘DEAD AND GONE’
Unique Fact: SHORTLY AFTER RELEASING THEIR DEBUT ALBUM, TOY PLAN TO RELEASE AN EP A FEW MONTHS AFTER- ONE THAT SHOWS A DIFFERENT SIDE TO THEM.

Read Clash's review of TOY's self-titled debut album.

WHITE T-SHIRT AND JACKET BY AMERICAN APPAREL,
SUNGLASSES BY LINDA FARROW LUxE, ALL OTHER CLOTHING ARTISTS’ OWN.

Have your say

Sign in or Register to leave comments
-