Behind the scenes...

London informs almost every inch of Jamie Hewlett's work.

The illustrator, designer and graphic artist remains in thrall to the city, inspired by its furious pace and vivid cultural nuances. So when ABSOLUT vodka came to choose an artist for their new limited edition series, they knew who to approach.

Jamie Hewlett is responsible for a unique bottle design, on sale now in Selfridges and Harvey Nichols. Focussing on street style throughout the ages, the bottles move from 18th century Dandies to Mods, punks and more.

"London has such a fascinating and rich history which has inspired me over the years" he said recently. "For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London's culture at the time."

Watch a behind the scenes interview with Jamie Hewlett below.


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