Whistles Menswear Is One

The brand's menswear division celebrates with a solid line-up.

Do you remember your first birthday? Probably not. You’d only been around 12 months and as much as attention was thrust your way, no doubt it’s not exactly vivid today.

Try not to be jel then as Whistles celebrates the first anniversary of its menswear division with quite the party. We’re talking pop-up stores, denim collabs and free doughnuts, St John’s Bakery doughnuts, none of that supermarket bought stuff.

Kicking things off tomorrow, east London’s Protein Gallery will transform into a men’s only Whistles shop (the very first), boasting artwork from acclaimed group The Bread Collective; limited edition tote bags (natch), will also carry the collective’s brand of smart graphics.

Elsewhere to complement the label’s AW15 offering, a hook up with Edwin gets its preview launch on-site. Arriving a full week ahead of the nationwide debut (world wide web users can get theirs early too), the ED-80 jean has been revised with just a limited batch produced.

Says Chief Executive Jane Shepherdson, “Over the past year we have had such an exciting journey, learning along the way, and creating a collection that is tasteful, intelligent, contemporary and utilitarian.”

As well as freebies from St John’s, throughout the week (until 25th October) Protein will take possession of Pistonhead beer, British Beef Jerky, Peruvian snacks courtesy of Golazos de Chicharró and coffee from Cream Café, all £0 to a good home.

Finally, for those whose brand awareness extends beyond the logo on their sleeve, Simon Piehl will explore digital branding in a talk on Wednesday evening. As founder of design studio Bureau for Visual Affairs, Piehl’s client list is as mighty as they come (think Tate, Damien Hirst and the Guggenheim, Whistles too), marking time in his presence a valuable thing; those whose sleeves are 'more interesting' take note. 

Party on?

www.whistles.com

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