Whatever you thought you knew of upper end high street label Whistles was thrown out in 2008 with the appointment of one Jane Shepherdson – former director at Topshop – as Chief Executive.
Fast-forward six years and the brand speaks a similar language of subtlety that falls from the mouth of Cos, Jil Sander and WoodWood, wherein quality and style override trend as the label’s defining characteristics.
Thus far women have been the luckier of the sexes, but 2014 sees all that change as the label produces its debut menswear offering for Autumn Winter.
“Here’s some big news gents – @thisiswhistles is soon bringing out menswear. Their womenswear is cracking so decent news…” tweeted BT Sports presenter Jake Humphrey, whose timeline is otherwise filled with football (for the most part at least).
He’s not wrong. Presented to press for the first time ever last week, the 120-piece collection follows its predecessor’s lead with simple shapes, a clean (predominantly dark) colour palette, and several standout pieces.
While the above images – shot by Clash favourites Baker & Evans – showcase just a handful of looks, elsewhere men can look forward to fantastic raincoats, soft cashmere trousers and sleek overcoats.
“At Whistles we value the power of understatement and believe that sharpness, quality and function are what resonate today,” says Shepherdson. “If the simple things don’t look brilliant, how can you expect customers to fall for the more standout pieces?”