“We wanted to create something that was more interesting than a few static models, and maybe with more excitement and, we hoped, humour,” explained David Keyte in an interview with Clash last year (here).
The founder, director and designer behind British menswear label Universal Works was discussing the label’s AW15 presentation, held last year at London Collections: Men, but he might well have been paying tribute to ‘Not Another Catwalk’.
A stop motion film produced to announce the label’s SS16 collection (both above), the short was made in collaboration with animator Allan Buxton – also responsible for 2014’s ‘How To’ clip – and makes a fine ‘non static’ display of Universal Works’ latest wares. Definitely not another catwalk.
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