The fashion house and sports label partner up for SS17.

Brought in from fashion’s peripheries by skate label Palace in 2012 – founder Lev Tanju being privy to the cultural references associated with the brand and the respective merits of collaboration – Umbro Pro Training has since continued to produce fine contemporary sportswear.

For SS17 the brand further ups the ante, partnering with House of Holland on a 24 piece, dual-gender collection. Inspired by 90’s aesthetics, the line-up boasts a palette of baby pinks and olive greens with a dash of snake print, while styles retain core Umbro silhouettes.

“We’ve been looking into doing a sportswear/lifestyle collection with a partner and we feel like Umbro has a real undercurrent with a feeling that it’s rising up in the streetwear arena,” explains Henry Holland of the hook up.

“I loved the fact that Umbro is a Manchester brand,” the Ramsbottom native continues, “that it’s so connected to football culture, and not just another lifestyle brand with a sportswear element.”

www.umbro.co.uk

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