Thirty Years Ago Today: Swatch

Swiss brand turns 30 with the release of a new style.
Swatch

1983 saw Kiss perform live without make-up, Michael Jackson sell 50 million copies of Thriller, and Star Wars: Return of the Jedi's release in cinemas. Oh, and there was a pretty iconic watch released on 1st March 1983 too (yep, this time then). The watch in question was by Swatch; there were 12 models, 51 parts and each was under 50 Swiss francs. A simple piece of wristwear, the watch's popularity lay-and continues to lie-in it's quality and mild decorative approach.


Famously Swiss made, the Gent style this year welcomes a new addition to it's clan, the confusingly named SWATCH Est. 1983. With a transparent plastic strap and a skeleton dial, it provides a clear view of the piece's inner workings. Black and gold also work their way into the design, the former in the word 'CELEBRATE', the latter counting the last 30 years. The above image is by Italian artist Lorenzi Petrantoni and sees him come up with a world of "mind-bending events". What can you spot?

www.swatch.com

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