Swedish Hasbeens Pop East

The Swedish brand bring their clogs to Brick Lane.
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Supposedly better weather conditions-let's call it the season of spring-often heralds an onslaught of pop-ups, and east London is only too happy to house them. Luckily this season the bunch includes clog supremos, Swedish Hasbeens, making their third stop off at the Old Truman Brewery. Founded in 2007 by Emy Blixt and Cecilia Wingard Neuman-Emy a school teacher until her discovery and subsequent purchase of 300 pairs of 70's clogs-the shoes have been available to buy in the UK since 2009, but the brand's latest set-up had us drooling before breakfast and will likely do the same to you too.

Situated on Hanbury Street, adjacent to Brick Lane (YMC is a neighbour), the store bares rocking chairs, binoculars atop suitcases, vintage lamps and jar upon jar of freshly cut flowers. It's a bit of a retro tinged dream all in all. 'Call of The Wild' is the theme for Spring Summer 13, and the shop follows suit; behind the till is a large scale version of the campaign image above, in case you didn't quite get the vibe. Styles such as the Debutante (which features a lower heel and cheaper price than previous shoes) and the Super high heart sandal will both be available to buy, with the AW collection 'Victorian Gypsies' in-store from July. Shoeboxes come with a hint of innuendo in the form of the line, 'I got nailed in Sweden'. Welcome back to E1 guys.

Until October.

www.swedishhasbeens.com

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