Nick Knight has an announcement.
SHOWstudio: Gareth Pugh

Award season – like fashion week, which covers three (plus!) months a year – is a ridiculous term, are we all agreed? While you have the Oscars and Brits in February it’s not until October rolls around that the Mercury arrives and November that the British Fashion Awards clocks its turn.

Still, what’s another gong if not a chance for more people to wear a pretty frock and fire a ton of extra Insta snaps? Not quite.

An announcement from Nick Knight’s SHOWstudio – host to that Yeezy interview (plus West's new single artwork), that adidas Originals short, and umpteen other unique streams – has confirmed its own prize: enter the very first Fashion Film Award.

“I’ve wanted to do a fashion film award for a long time,” confirms Knight of the prize, to be held in collaboration with QIC Global Real Estate. “Fashion and movement is very important, when a designer creates a piece of clothing it’s always to be seen in movement and I think fashion film is the best way of doing that.”

“I wanted to encourage new young filmmakers,” he continues, “to really help them to embrace this new medium and to create this new medium, it really has to be created.”

Launched in late 2000, the platform infamously crashed in 2009 as it was about to live stream Alexander McQueen’s SS10 ‘Plato’s Atlantis’ show – no thanks to one Lady Gaga – and has been described by Hilary Alexander as “the most complex arsenal of computerised weapons ever seen in fashion.”

The new award will be judged by a panel that includes, alongside Knight, Nicola Formichetti, Gareth Pugh, Ruth Hogben, Daphne Guiness, and QIC’s Director of Investment Management, Stuart Miller.

As well as a £10,000 cash prize, a tutoring session, new camera and, ahem, trip to Australia will be awarded to one talented filmmaker. Could it, in actual fact, be you?

Full details here.

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