With minimal make-up and unkempt hair, borrowed baggy shirts in a multitude of plaid, and rucksacks likely full of no good potions and lotions, the girls of FM come festival ready. Across age groups and social class, the donning of a Wrangler shirt or shorts by Topshop is an art form like no other. Inspired by the Exactitudes series by Ari Versluis and Ellie Uyttenbroek-the pair have looked at uniformed social groups for the past 19 years-we took a repetitive approach to this month's festival themed Shopping List.
Anyone who found themselves on Oxford Street during last year's Hyde Park gigs will likely recall an indecent amount of buttocks on display (thanks for that one Mossy). Indeed, anyone who's found themselves at any festival in the last five years-be it Outlook in Croatia or Rockness in Scotland-will have either witnessed a pair of denims or worn them (or partaken in both). They are inescapable and highly accessible, and paired with a band tee-picked up from either an overpriced stallholder or a stranger's tent floor-an unofficial but strictly abided by staple for attendees at Reading and the like.
1/ Johanna wears shirt by Ralph Lauren Denim & Supply, T-shirt stylist's own, shorts by H&M and rucksack by Kipling 2/ Angelica wears shirt by Wrangler, T-shirt stylist's own, shorts by Levi's and rucksack by Eastpak 3/ Sienna wears shirt by Scotch & Soda, T-shirt by Trekstock, shorts by River Island and rucksack by Eastpak 4/ Lonnie wears shirt by Marshall Artist, T-shirt by Flatpack, shorts by Topshop and rucksack by Alpinestars 5/ Evelina wears shirt by Ralph Lauren Denim & Supply, T-shirt stylist's own, shorts by Levi's and rucksack by Eastpak 6/ Shaneke wears shirt by Ralph Lauren Denim & Supply, T-shirt stylist's own. shorts by Levi's and rucksack by Converse
Photography: Tom Betts
Words & styling: Zoe Whitfield
Hair & make-up Anne Sophie Costa using MAC Cosmetics
Models: Johanna Dahl, Angelica, Sienna King, Lonnie , Evelina Toteva and Shaneke Guyher all @ FM Agency.