So it’s happening, it’s actually happening; a number of names* is getting its own shop.
Opening at 4 Upper James Street – pretty much a stone’s throw from the recently launched Billionaire Boys Club UK flagship – the store already has its own Instagram account featuring just six, carefully curated images, plus a whopping 47,000 followers (37,000 more than the company’s original account, ahem).
Founded in 2008 by Craig Ford, the same guy who oversaw the initiation of BAPE Europe and followed up with London tradeshow Jacket Required, ANON is the Shoreditch based fashion distribution company cum PR agency with a hand in several creative pies.
With a client list that boasts several streetwear heavyweights – amongst them the aforementioned BBC – plus newbies like the much lauded Cav Empt and unique numbers such as Japanese jewellery label Ambush, the news will likely inspire the type of shopping lists you never knew existed.
Arriving at the end of May, that’s not long to acquire extra pocket money.