Accessories labels can be complicated things, after all, how do you keep simple leather bags interesting? Good looking and practical they remain for the most part, but interesting? That’s a whole other ask.
Sandqvist, the Swedish label founded ten years ago in Stockholm, appear to have found a way.
By working with photographer Knotan and the stylist Anna Sundelin, their SS14 collection is the star of ‘The Motel’, in what must be one of the most engaging takes on a look book we’ve seen this season. For those unsure, the usual look book that digitally fills an inbox/sits patiently in printed paper form in a box file presents the plainest possible version of a collection, unlike the above.
Instead, here Hotel Vätternleden – situated near lake Vättern (the sixth largest lake in Europe, so Google tells us) – provides the perfect backdrop to excite hardcore normcore fans, as Sandqvist bags neatly slot into place, ‘Vera’, ‘Ebba’ and ‘Gabriella’ amongst them.
Handbags at dawn indeed.