Saint Laurent SS14 Follows Suit

Hedi Slimane lines up another batch of band boys for the label.

‘Think of it as the most expensive fan letter in history’ finished Tim Blanks’ review of Hedi Slimane’s SS14 menswear collection for Saint Laurent; his second men’s line for the Parisian label.

Blanks was referring to musicians of yesteryear-the review also noted Paul Smith making size 24 trousers for Jimmy Page-but Slimane’s casting together with his influences, suggested a love letter to the world of rock n’roll, present included.

In the same vein as January’s AW13 show, members of several bands walked at the weekend. Among them were Cole Smith of DIIV, Jordan Gatesmith from Howler, Matthew Hitt of Drowners (who previously featured in a campaign for AllSaints), and Shears brothers Fletcher and Wyatt from The Garden.

Campaign imagery from Slimane so far has been exclusively black and white, while collections have been bookended by black jackets. This season the black was mixed up with pink leather winklepickers, gold sequin blazers and blue and white satin bomber jackets.

The show was sound-tracked by a rerecording of Sam Flax’s 2012 song, ‘Fire Doesn’t Burn Itself’. ‘Saint Laurent spring summer 2014 men brought me here, and its amazing’ (sic) reads one YouTube comment on the original. Add to that a press release complete with band bios, and you’re witnessing firsthand the link music and fashion today.

www.ysl.com

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