The sports and style brand hook up again for AW13.
ASOS Black x Puma

Cracking mens wardrobes and sports kits individually is too easy an option for the likes of some brands, pairing up and attacking the two together is apparently the way forward right now it seems. So it is that the style focused ASOS Black label has once again collaborated with the sports led Puma, hitting every side of the sartorial dude’s closet head on.

Far from a disconnected collection of random pieces, the Autumn Winter range stands up alone as a selection of well created items of clothing. Sticking to yellow, blue, grey, black and white as the core colour scheme, spots are noted as a defining symbol seen on shirts, tees and the like, both en masse and singularly.

Upping the collaboration’s cool points are its models, from Thristian bPm of Boiler Room to tattooist/artist/former pro BMX rider Caleb, and lastly the illustrator and DJ, Daniel David Freeman. A choice bunch of boys for a charming collection.


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