Rejina Pyo: An OTHER/Shop Exclusive

The Korean designer takes her SS14 collection to Kingly Street.

As has become custom at Kingly Street’s OTHER/shop, last night the store introduced it’s latest designer exclusive by way of a shindig involving great clothes, good booze and a specially curated window. As standard.

Rejina Pyo, the label in question, is still in its infancy – SS14 is just the second collection from the Korean born designer, whose time is split between the label and Christopher Raeburn, where she consults on the women’s line.

A 2011 graduate from the Central Saint Martins MA womenswear course, Pyo was previously commissioned by Swedish label Weekday (part to the H&M empire), before her appointment as first assistant designer to Roksanda Ilincic.

This collection features bright silk and organza that reference a similar aesthetic to Ilincic’s strong frocks, while elsewhere girly florals in pastel shades plaster tops, jackets and dresses alike.   

Shot amongst wooden floorboards and rich green plants, the accompanying imagery plays to the collection’s strengths, emphasising the richness of it all.

www.rejinapyo.com

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