Purpose: Bieber Merch IRL

Justin's tour merch is now available for all.

If you’ve so much as had Internet access within the last month you’ll be aware the merch for Justin Bieber’s ‘Purpose’ tour is on point. Sadly if you’ve been stuck outside of the US, the best you’ll so far have managed is to hit the like button on half a dozen Instagram pics.

But now international Beliebers, rejoice!

Following last week’s pop-up at VFiles in New York (and the preliminary round of shows, natch) Purpose Tour Merch has been given its own URL, which means UK fans can cop the Thrasher meets Vetements meets Camden market garms way before the Clash cover star stops by the O2 (and respective arenas) in October.

On a par with Beyonce’s ‘Flawless’ merch (and given time likely ‘Lemonade’ too), the full range speaks to the skate culture aware aesthetic currently doing the streetstyle rounds; think Download festival merged with a pop icon and therein you have the Purpose vibe. 

Images via purposetourmerch.com

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