Steez in the Trap...

Following the success of their debut collaboration, global sports heavyweights Puma, and self styled ‘street lifestyle brand’ Trapstar, have created a second range of trainers and matching apparel for spring/summer ’17.

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Boasting a sizeable celebrity fan base, slick Portobello Road HQ, and online retail presence in both the U.K and U.S, you’d be forgiven for forgetting that Trapstar began life just over a decade ago.

 

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The brand's founders - known simply as Mikey, Lee and Will all grew up in London and their perspective continues to be London inspired. Having answered the call for a streetwear brand that better represented a U.K perspective, Trapstar now flies the flag internationally.

 

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Most kids raised in London in the 90’s – myself included, have a pretty good understanding of sportswear, if only for the fact that wearing the right brands to school – trainers especially, was such a big deal. But it seems safe to assume that the Trapstar trios interest was stronger than most. Even their earliest brand offerings – when their focus fell on simple t-shirts, hoodies and snapbacks, showed a deep rooted understanding of dynamic graphics and branding. By collaborating with Puma, who have close to seven decades of experience within the sportswear market, this existing sports element has fully flourished. A mutually beneficial meeting of minds, that’s given classic Puma styles some authentic London edge, and the Trapstar vision some technical-sportswear finesse.

 

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Continuing on from autumn/winter ’16, a military element has again influenced the collection, though this time the utilitarian details of cargo wear come into play. A look that subtly exudes a noughties Hip Hop vibe. Something that’s just a little bit Boot Camp Clik.
 

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Words: Vincent Levy

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