The label introduces three new styles.

B*Witched did their bit in the 90s and Marques’Almeida upped its game once again earlier this week, but denim has never exactly been an outsider. Moreover, it’s played the part of everything to everyone.

Original Penguin then – a brand more commonly regarded as a shirt specialist if anything – has hopped on the bandwagon (it was already holding on, now it’s full steam ahead involved), releasing three new key styles for SS14.

The three – to be maintained post-the current season as a permanent player – are the P100, a traditional straight fit, the p200, which is a slimmer style, and lastly a carrot fit with a drop crotch and tapered hem, the p300.

Not content with these new silhouettes, the brand has also introduced new washes and finishes, such as the horizon pocket that increases durability; a must for any backside.


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