Opening Ceremony launch new store with Chloe Sevigny Q + A

Opening Ceremony's new shop opens with a Q + A with Chloe Sevigny, Humberto Leon and Carol Lim.

On Wednesday afternoon Clash did as the cool kids do and cut class early to witness a super special Q + A at the new Opening Ceremony store. Designer Henry Holland and super blogger Susie Lau (Bubble) played host while Chloe Sevigny and the OC’s founders, Humberto Leon and Carol Lim answered the pairs questions, as well as a few from the very well turned out crowd.

Top of Lau’s list? “What was shopping like before?” to which Sevigny offered, “Well I always shop vintage...it’s hard to find new cool stuff.” Step forward Humberto and Carol and their stocks worth of exciting new designers and various collaborations. “We’re constant diggers,” said Humberto, noting a late night trolley dash at a supermarket in Brazil (and the subsequent Havaianas trend); “We’re the consumer,” replied Carol when asked about what keeps them so involved with the brand.

Favourite London haunts included inspiration finding second hand shops such as The Vintage Emporium and The Vintage Showroom, while Pret received a keen mention (“It’s not the same in New York!” Humberto and Carol agreed), and word on the street is the party were to be found in Dalston’s Birthdays post-question time.

Over an hour’s worth of chat and anecdotes galore-like did you know ‘Passport’ was in the running for the store’s name? Or that neither of the founders told the mutual friend (who effectively named the store) they’d picked her suggestion until opening day?-it was time for visitors to sample the stores delights. For one night only this meant the opportunity to get the Opening Ceremony 10-year commemorative book signed by Chloe, Humberto and Carol, and naturally Clash was first in line, (closely followed by two of our favourite bloggers, Melanie from Two Breads, Please? and Elisabeth from Thrills and Frills, pictured here with Chloe). 

The store itself is situated just a few doors down from the summer’s pop up space, at 35 King Street. Managed by blue-haired Dot Burns, it’s filled from top to bottom with the finest of threads (read: Marques’ Almeida, Jeremy Scott, Kenzo, Lou Dalton, Norma Kamali and a whole load more), as well as Opening Ceremony’s own ready to wear line, an exclusive Claire de Rouen shop-in-shop and a selection of lifestyle accessories. If the photos don’t tempt you, take our word for it, head there now.

Read about Opening Ceremony's initial British arrival here.

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