For rips and whatnot.

The fitting rooms can tell a lot about a store or brand, which is why we’ve chosen the most intimate part of the new Nudie shop to illustrate this feature. With a white tiled wall and simple black curtains, it could be a set of swimming pool showers. Very simple, very natural, dare we say even, organic? Being organic of course is the idea behind the Swedish brand, keeping their jeans as both good for you and the planet as they can.

The latest development in the brand’s story is their first ever Repair Station, set within the walls of their newly opened Soho shop in London. Debuting a new offer, customers are able to have their old Nudie Jeans altered and repaired for free by Nudie’s Denim Specialists, making you, your wallet and Mother Nature serve up a smile.


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