A line of watches titled ‘Industrial Craft’ doesn’t fully introduce the aesthetic pleasures of what is actually a slick collection from Nixon.
All suave matte black, khaki green and with a hint of rose gold running through it – a grown up take on the brand’s otherwise casual surf traditions – the latest collection features five variations on the theme ‘real truth is in the history’.
While we’re not exactly sure what it means, to hazard a guess we’d presume something along the lines of the end result not being the full story; a closer look at the makings of the man, if you will.
As Nixon describes it, ‘it’s a story that’s meant to be told and born to be worn’, that is, despite its good looking exterior there lies a watch for fit hard graft. Which is just how we like ‘em.