As the Baseball World Series begins

New Era today launches the 'MLB Dugout' installation at their Soho store in partnership with Major League Baseball.

Re-creating an authentic sideline dugout inspired setting on the store's first floor, visitors can watch daily screening of Baseball World Series games as well as play a video game version with one skilled player winning a trip to America to experience a real Major League baseball game. There will also be a Twitter wall with tweets using the hashtags #MLBDugout #NewEraCap and #MLB_Europe appearing in real time. And, the ultimate souvenir, you can have your photo taken and placed on a retro style baseball card.

Suppliers of the official on-field cap for Major League Baseball, New Era has a heritage dating back 90 years with its caps, and apparell and accesories, still a favourite with athletes, artists and some of the most interesting people around the globe.


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