Last night saw Selfridges host the first in a month long series of ‘Never Alone’ nights, a collaboration between Blood Brother – the Shoreditch based menswear label – and house label, Defected Records.
Taking place on (and in honour of) the newly re-launched Mens Contemporary area on the first floor, the events aim to fuse fashion and music in the same manner young men today do in their everyday life.
As well as Defected DJs doing a two hour set each week, Blood Brother have created two pieces exclusively for Selfridges. The Men’s Block Leather Sweatshirt and Men’s Block Leather Joggers are made of soft leather and designed, sampled and tested in the brand’s east London creative studio especially for the big yellow shop.
The Baron collaboration and other AW13 pieces are also available in store.
Never Alone is every Thursday through to 10th October.
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