In keeping with a trend started two years ago (and probably earlier, in all honesty), 2015 has seen a plethora of young labels make notable gains the in the ecommerce arena, specifically on their own their own terms with the arrival of in-house consumer platforms.
Just in time for the holidays (wahey), Nasir Mazhar is the latest NEWGEN designer to join the ranks, with the launch of his own online store on Monday.
His USP? Well, Bully caps and swagger, obvs, but in this scenario – everything online will be exclusive to the World Wide Web, similarly produced as limited editions. Boasting menswear, womenswear and accessories, our eyes are firmly placed on that white and pink sweatshirt with AW15 NAS branding.
Into it? Mazhar is also casting for his AW16 London Collections: Men outing… If you’re UK based, male or female, available on 8th January and reckon you can pull off a holster, send your SFW pics to firstname.lastname@example.org.
Model photography: Sam Bayliss-Ibram