The brand's hook up for an exclusive collaboration.

The latest product of Selfridges’ partnership with Hong Kong based group I.T Private Labels, today sees the in-store launch of Musium Div x Cheap Monday.

Comprised of just four pieces, the collaboration features an exclusively monochrome line up of Cheap Monday’s core denim and jersey; the former boasts bold white stripes while the latter are tagged with branding and logos. Each is unisex.

First arriving in the UK by way of a Selfridges concession in 2011, the Swedish label’s new hook up marries its infamous skull imagery with the Chinese brand’s gothic/neo-punk/British rock‘n’roll siding aesthetic.

www.selfridges.com

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