Clash catches up with the Swedish designer to talk menswear, SS14 and nude nails.

London based, Swedish born, Mirja Rosendahl has a number of impressive internships under her belt and a label on the rise.

Founded in 2011, the own name label is a deliciously mixed up affair of decades-gone-passed inspired shapes and super modern details; we’re pretty much infatuated with the translucent blue shirt above.

When a preview of her Spring Summer 14 collection made its way into our inbox, we decided it would be rude not to find out more. So we did.


What made you decide to focus on menswear?
During college I was always torn between men’s and womenswear, but before my final year I spent the summer in New York assisting designer, Patrik Ervell. He is a brilliant designer and the experience was very inspiring. When I got back to work on my final collection menswear felt like the natural decision. It's more challenging; you have to focus more on details, fabrics and getting that perfect fit.

What inspired your SS14 collection? 
Spring Summer 2014 references two male subcultures: the American Rockers of the 1950s and the New Romantics of the 1980s. I really love Elvis' early looks, like in ‘Jailhouse Rock’ and the imagery of him visiting Hawaii. So typical 1950s garments formed the basis of the collection, but then were interpreted with the sort of androgynous, glamorous touches you find in Duran Duran's outfits from the early 1980s.

Fabrics were really important, and I used a lot of technical, coated and synthetic textiles to keep it looking modern. It was really about taking two different reference points I found interesting and seeing what would happen when you combine them. This is my starting point for every season.

What’s your dream for the label?
My favourite designers are the ones who have become well known, but never lost their ability to challenge, surprise and do something that feels personal. I want my label to have that mix of beautiful, accessible pieces but to also feel forward thinking and creative.

You previously assisted Christopher Shannon, how was that?
It was great. I think it's inspiring how he has established his business without changing what makes him individual.

What other menswear (and womenswear) designers are you a fan of?
I love Miuccia Prada, Dries Van Noten and Raf Simons.

Where will you be next Thursday?
I will be in the studio working on AW13 production!

What colour are your nails right now?

And finally, what’s on repeat on the Mirja Rosendahl stereo?
I recently went to see Bruce Springsteen, so there has been a lot of the Boss lately.

Interview: Zoe Whitfield

Images by Ian Tillotson from Mirja Rosendahl's SS14 look book.


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