Sartorially inclined men don't wait 'til January or June to peacock about the place in their wears, their suits are a part of their daily armor and always of the finest quality. Finest quality is not a phrase you'd expect to hear associated with a high street brand-or believe-but with their recent Rihanna collaboration and Holloway Road collection, River Island have already proved they are not your average high street brand.
This spring (according to the calendar that’s the season we are currently enduring, blue fingers would suggest otherwise), River Island reintroduces Life of Tailor. A wearable collection of dandy suits and separates, the range gives the ‘average bloke’ a chance to beat David Gandy at his own game. Inspired by the greats of Savile Row, cashmere informs the clothing while Italian leathers make up the accessories. It’s accompanied by a pretty sweet video too.