LFW SS14: Fashion East

Another hat-trick from Lulu's posse.

A line of emojis donned the press release and Sugababes’ ‘Freak Like Me’ played as we took to our seats; if before Fashion East’s fun levels had passed you by, this season you got told.

You could probably lie out all three of Ryan Lo’s collections for Fashion East and not have a hard time listing the similarities. The girlishness was there, the sparkly netting made an appearance, and the prom dress shape popped in to say hi too, but that’s not to say there wasn’t progression.

The first two looks particularly, were a much more grown up affair (despite the fluffy ears and face paint). Prints – the sort that would do well in a retail environment – were noted, and knits also made quite the impression, most notably a crochet cape tied with ribbon.

For Spring Summer 14 Claire Barrow took a holiday. Usually of a heavy aesthetic – compared to her Fashion East counterparts at least – from the off this collection spoke of sunshine and seasides.

The sinister roots remained but colours were lighter, shoulders were bare, pieces were sheer. Cutler & Gross provided metal framed sunglasses with red and black lenses, while the casting was strong and enhanced proceedings.

Our favourite pieces were the painted plastic rainmacs and circular bags, the latter of a youth heavy essence.

The slickest of the bunch – as is her aesthetic – Ashley Williams’ Spring Summer girl is a babe, reminiscent of Luella’s SS01 graffiti clad gal.

The clothes themselves were refined and high powered but kept a youthful quality; see the appearance of Spongebob Sqaurepants’ pet snail Gary, printed on dresses and bikinis.

With a focus on 1980s Americana, key colours were white, yellow and grey, plus blue denim that offered with its unhemmed pleats, a nod to the 90s. Shoes came in the form of slinky satin heels or pool slides (via Gina and Nike respectably), taking you from the motel pool to the local bar in no time.

fashioneast.co.uk

All images from Style.com.

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